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Report: Publishers preparing to bump games to miss GTA 6

Report: Publishers preparing to bump games to miss GTA 6

A number of games publishers are reportedly looking at moving their upcoming games to avoid clashing with Grand Theft Auto 6. 

That's according to the newly-launched The Game Business, which has spoken to a number of top bods at publishers who say that they don't want to be butting up against Rockstar's upcoming behemoth. 

“Rockstar games always suck a lot of money and, more importantly, time out of the market,” the boss of a massive publisher apparently said.

“We don’t want to be anywhere near that. We are working up multiple different plans for our titles.”

A senior exec at another company added: “Even without GTA. it’s immensely difficult to find free time for new games to shine. Time is the real scarcity for us, not money. It’s tough out there.”

The European chief of a triple-A firm said that it doesn't want to be releasing a game towards the end of October or in early November. 

“We don’t want to launch just before or just after the game," they said. 

"If it arrives in late October, that means you either have to launch early – which a lot of people seem to be doing with the recent glut of summer release dates. Or go later, putting you up against the Black Friday sales.”

Grand Theft Auto 6 is set to launch at some point during 2025, most likely in the autumn. 


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.