Microsoft alumn Jerret West has been hired by Roblox. 

He has joined the platform in a new position as its new chief marketing officer and head of marketing expansion. West previously spent four-and-a-half years working as CMO for Xbox following a seven-year stint in marketing for Netflix. 

"Roblox is just scratching the surface of its opportunity on its own platform and in connecting to people around the world," West said. 

"It is the place where generations growing up in the digital world meet daily to enjoy millions of immersive experiences together. For brands, Roblox is in an amazing position to partner in unique ways that haven’t been explored before. I see a vibrant and engaged community that is growing and a platform that is constantly exploring new ways to create joy and fun. As a marketer, this is an amazing place to storytell and connect all kinds of content to a huge and growing community. I can only imagine what content we’ll bring to the platform as we grow around the world."

Roblox boss and founder CEO David Baszucki added: “I’m looking forward to having Jerret join the leadership team and work with us as we continue to scale and bring our vision to connect a billion people globally with optimism and civility.”