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NetEase backs Swedish industry vets at new studio Blue Scarab

Date Type Companies involved Size
July 18th, 2024 investment $7m
NetEase backs Swedish industry vets at new studio Blue Scarab

Veterans of the Swedish games industry have founded a brand new developer called Blue Scarab Entertainment. 

The venture is headed up by CEO Colin Cragg – formerly of Toadman Interactive and Star Stable Entertainment – CTO Enno Rehling, previously of Servebolt. Other staff at the studio include DICE vet Craig Morrison, who has been hired as studio director, while principal game designer Guillaume Lhoyer and community and marketing director Ashley Nicollette join from Helldivers 2 maker Arrowhead. 

Blue Scarab has landed $7 million of seed funding led by NetEase and Behold Ventures. 

"With the backing of NetEase Games we're empowered to bring our vision to life," Cragg said. 

"We're grateful for their commitment to creative freedom, supporting expertise, and resources as we set off on this adventure." 

Morrison added: “As the games industry has expanded, we have welcomed many new audiences. We believe there is space for fusing and evolving previous gaming and media experiences into something new and fresh for this expanded community." 


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.