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FIFA partners with Konami for esports

FIFA partners with Konami for esports

Football organisation FIFA is teaming up with Japanese firm Konami as its esports partner. 

This deal will mean the FIFAe World Cup will still take place. Previously, FIFA – predictably – teamed up with Electronic Arts for this but seeing as that relationship has soured and ultimately fallen apart, perhaps it's unsurprising that the football firm is looking elsewhere. 

Konami will be running two FIFAe World Cup events within its eFootball series later this year. 

"At Konami, we have continued to take on challenges in the development of football simulation and esports," Konami senior exec officer Koji Kobayashi said. 

"We are very pleased to be able to contribute to the promotion of eFootball in a new dimension through this collaboration with FIFAe.

"We would like to express our sincere gratitude to FIFA for providing us with this opportunity. We can't wait for the FIFAe World Cup to begin. We look forward to sharing the enthusiasm, excitement, and joy of our players around the world through the FIFAe World Cup."

Romy Gai, FIFA's chief business officer, added: "We are incredibly excited to join forces with Konami. This collaboration aligns perfectly with our mission to promote football globally and to provide a platform for players to showcase their skills. We truly believe in an inclusive ecosystem which allows different communities to be part of the FIFAe competitions."


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.