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IO inks publishing deal for Build A Rocket Boy's MindsEye

IO inks publishing deal for Build A Rocket Boy's MindsEye

Hitman maker IO Interactive will be publishing MindsEye from Build A Rocket Boy, according to GI.biz

This is the Danish firm's debut in third-party publishing having self-published the Hitman IP since 2017. MindsEye is a new action thriller from Build A Rocket Boy, a triple-A outfit formed by Rockstar veteran and Grand Theft Auto co-creator Leslie Benzies. 

"We ourselves expected to start in double-A, to be honest," IO Interactive CEO Hakan Abrak (pictured) said. 

"It's true that we have been thinking about publishing other games for a while. We saw that as a natural way to go. We are a company that has done four original IPs from the ground up. We are used to not only thinking about the core gameplay of a new franchise, but also bringing a franchise to life. Being part of the whole strategy of bringing a new IP to market, and building a community, is something we've done in different situations and under different circumstances.

"That is part of why this came about. We are actually a company that has done this from not just a publishing and distribution perspective, but also as a developer. I think there is something here in terms of the mentality, attitude, dreams and approach that is compatible with Build A Rocket Boy and the good people over there."


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.