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Digital Bros rebrands Hook label as 505 Pulse

Digital Bros rebrands Hook label as 505 Pulse

Italian games firm Digital Bros has changed the name of its Hook Indie Publishing to 505 Pulse. 

The company says that this tweak will "reinforce" the "synergy" with 505 Games, adding that it will enable "closer collaboration while maintaining its core mission: to empower indie developers and help bring their creative visions to life, from concept to global launch. Although the name has changed, the commitment to supporting independent talent remains stronger than ever."

Digital Bros founded back Hook Indie Publishing in July 2022

"505 Games is becoming more and more of an established publisher, having some nice successes with very established studios," the company's CEO and co-founder Raffaele Galante said when the label was announced. 

"At Hook, we'd like to give the opportunity to other, emerging talent that haven't yet had the chance."


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.