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Valve introduces new guidelines for selling season passes on Steam

Valve introduces new guidelines for selling season passes on Steam

PC giant Valve has updated its guidelines for selling season passes on Steam. 

Per new guidance on Steamworks, developers and publishers have to commit to a release date when advertising upcoming content such as season passes on a game's store page. If companies are not able to "clearly communicate" when this upcoming content will be landing, Valve says they should not be selling or allowing pre-orders for it. 

Developers and publishers can leave a vague release window – such as quarter, year or season – as well as a precise date for the upcoming content. 

"By offering a Season Pass, you are promising future content," Valve wrote. 

"In the process of launching a Season Pass you will be asked to commit to a launch timing for each content release in the Season Pass. That launch timing is a commitment to both customers and Steam.

"If you aren't ready to clearly communicate about the content included in each DLC AND when each DLC will be ready for launch, you shouldn't offer a Season Pass on Steam." 


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.