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Assassin's Creed Shadows is reportedly the franchise's second biggest launch

Assassin's Creed Shadows is reportedly the franchise's second biggest launch

Assassin's Creed Shadows is apparently the second biggest launch for the series to date. 

That's according to VGC, which reports that sales data shows that the latest release in the franchise is the second-best Day One sales figure, coming in just behind Valhalla. That title was released when the PlayStation 5 and the Xbox Series X and S launched back at the end of 2020, which no doubt helped boost sales as gamers with that new hardware would be eager to have something to play early in the cycle. 

Furthermore, launching during the Christmas period will have contributed to Valhalla's success. 

Sales data also reportedly shows that 27 per cent of "activations", which appears to be a combined figure for sales and downloads via subscription services. Steam apparently played a "significant" role in Shadows' PC performance. 

Ubisoft revealed over the weekend that Assassin's Creed Shadows had hit two million players within its first two days on the market; that followed the title attracting one million users in its first few hours


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.