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Here's why CD Projekt isn't using gen AI for Witcher 4

Here's why CD Projekt isn't using gen AI for Witcher 4

Polish games firm CD Projekt has said that it will not be using generative AI for The Witcher 4. 

Speaking to investors today, joint CEO Michał Nowakowski said that the company had opted to not use the tech for its in-development blockbuster because of IP issues. Due to the fact that generative AI uses a variety of existing material – some of which is copyrighted, some of it added into training model with owner approval, some without – it means that it is difficult to trademark something due to it, well, not being original. 

"I think we mentioned before that last year, we set up a team that’s investigating the potential use of AI solutions in our future products, including development of our own customized AI models," Nowakowski said.

"And we have several research projects underway. However, they are really not necessarily focusing on generative AI.

"Gen AI, to be honest, is quite tricky when it comes to legal IP ownership and so on, and many other aspects. So when it comes to implementation of any gen AI in the actual games, we really have nothing happening when it comes to Witcher 4 or any projects in the near future."

In January 2024, CD Projekt said that AI might be useful to some parts of game development. 


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.