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Media consultancy Infinitize launches Vendetta to support indies

Media consultancy Infinitize launches Vendetta to support indies

Digital media agency Infinitize has rolled out a new initiative to support indie developers called Vendetta. 

The venture is described as "publishing-as-a-service" with staff who have worked at the likes of Devolver and Good Shepherd. The TLDR is that Vendetta appears to be supporting indie studios with marketing experience, for the most part. It is also partnering with comms agency The Lippin Group as a part of this new initiative. 

"Gaming has always been the frontline of fandom—where communities fight for what they love and shape culture from the ground up," Infinitize CEO Jenny Zha said. 

"The future of gaming doesn’t belong to the biggest studios—it belongs to the boldest ones. At Infinitize, we’ve seen firsthand how fandom fuels revolutions. Vendetta is our way of backing the rebels: the indie devs with vision, grit, and a game worth fighting for."

So far Infinitize is yet to reveal any of the studios that it is working with. 


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.