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NetEase vet Simon Zhu is departing the company

NetEase vet Simon Zhu is departing the company

Long time NetEase Games staffer Simon Zhu is leaving the firm. 

In a post on LinkedIn, the company's president of global investments and partnerships announced that he was moving on to a new chapter in his life. Zhu joined NeEase back in 2012 as a senior strategy director. Four years later he was promoted to investment globalisation partnership strategy chief before rising to his current role in 2022. 

"Working in gaming is a privilege," Zhu wrote. 

"I love this industry, and I believe its future is shaped by creators who are unleashed, especially those who are afforded the opportunity to push boundaries and bring terrific, innovative experiences to players. That belief has guided me every day. To the developers, leaders, colleagues, and partners who placed their trust in me all these years: thank you. 'Game On, Break Free'—packs twelve years of hustle. NetEase was my launchpad; the best is yet to come for all." 

This comes as NetEase cuts back on its investment in its games division. Numerous studios, including Liquid Swords, Jar of Sparks and Worlds Unknown have made cutbacks in recent months. 


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.