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OPINION: The link between in-industry and in-game diversity Interviews & Opinion Oct 12th, 2021

OPINION: The link between in-industry and in-game diversity

Jagex lead content developer James Crowther tells us how the RuneScape maker has made its game more inclusive

INSIGHT: The untapped potential of “hybrid” single/multiplayer games Interviews & Opinion Jul 19th, 2021

INSIGHT: The untapped potential of “hybrid” single/multiplayer games

Playdead vet and Coherence CEO Dino Patti tells us why more developers should explore the design possibilities between these two kinds of titles

Opinion: What subscription services will (and won't) mean for developers Interviews & Opinion Oct 8th, 2019

Opinion: What subscription services will (and won't) mean for developers

Auroch Digital's Dr Tomas Rawlings takes a look

Opinion: Care about game developers? Then stop getting angry about studios going exclusive with the Epic Games Store News Aug 7th, 2019

Opinion: Care about game developers? Then stop getting angry about studios going exclusive with the Epic Games Store

The Fortnite firm's platform might not be perfect, but it's letting creators achieve financial stability in an increasingly difficult market

INSIGHT: How Xsolla helped increase sales and slash fraud for MMO Lord of the Rings Online Interviews & Opinion Jun 13th, 2019

INSIGHT: How Xsolla helped increase sales and slash fraud for MMO Lord of the Rings Online

Xsolla shares how its video game specific anti-fraud solution helped MMO title Lord of the Rings Online reduce its fraud rate and double conversions using Xsolla's technology.

INSIGHT: Here is all the art your marketing people are going to need to promote your game Interviews & Opinion Mar 28th, 2019

INSIGHT: Here is all the art your marketing people are going to need to promote your game

Haley Uyrus' column continues, this time looking at what developers need to know about creating key art

OPINION: No-one wins in the Black Friday race to the bottom Interviews & Opinion Nov 23rd, 2018

OPINION: No-one wins in the Black Friday race to the bottom

Why the sales event is having a destructive impact

INSIGHT: Western gamers aren't going to be as much of a focus for triple-A publishers moving forwards Interviews & Opinion Nov 6th, 2018

INSIGHT: Western gamers aren't going to be as much of a focus for triple-A publishers moving forwards

More projects built with a Chinese audience in mind are going to be coming in the future

INSIGHT - How to invigorate your Discord Interviews & Opinion Oct 24th, 2018

INSIGHT - How to invigorate your Discord

So you've gotten started with Discord, but Failbetter Games marketing boss Haley Uyrus' sixth insight piece for PCGamesInsider is all about making the most of your comms app community.

INSIGHT - WTF is a Discord? What you need to know about getting started on the communications app Interviews & Opinion Sep 11th, 2018

INSIGHT - WTF is a Discord? What you need to know about getting started on the communications app

Failbetter's marketing boss Haley Uyrus is back and this time is telling us everything you need to know about using comms app Discord to promote your game

INSIGHT - How to build a community to market your game Interviews & Opinion Jul 31st, 2018

INSIGHT - How to build a community to market your game

The co-founder of PR and marketing agency SharkBit Claire Sharkey shares her insight into how a community can contribute to the success of your game

INSIGHT - Why game jams are so important Interviews & Opinion Jul 10th, 2018

INSIGHT - Why game jams are so important

The GM of the GameMaker Studios firm has spoken to some of the biggest names in the sector to share their insight

INSIGHT - How to brand your game through words Interviews & Opinion Jul 5th, 2018

INSIGHT - How to brand your game through words

In the first of a regular series of columns, Failbetter's marketing chief Haley Uyrus tells us about how developers can brand their projects using words alone

Insight: Why developers are turning to Cthulhu as the subject of their games Interviews & Opinion Mar 2nd, 2018

Insight: Why developers are turning to Cthulhu as the subject of their games

And as their inevitable lord and saviour when he awakens from his slumber in R'lyeh

The average 'good' indie game makes just $25,000 in its first year on sale, says Grey Alien's Birkett Interviews & Opinion Feb 6th, 2018

The average 'good' indie game makes just $25,000 in its first year on sale, says Grey Alien's Birkett

Birkett shares his research about how indie games perform in the first week and first year

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