Interviews & Opinion Jul 14th, 2020

Why Splash Damage is teaming up with Stadia for Outcasters

CEO Richard Jolly and product lead Lily Zhu tell us more

• Streaming
• stadia
• google stadia

Interviews & Opinion Dec 19th, 2019

Insight: What the hell is going on with Google Stadia?

It's hard to not view the search giant's games foray as being somewhat botched

• Streaming
• stadia
• google stadia

Interviews & Opinion Oct 4th, 2019

Why HP Omen isn't concerned about Google Stadia just yet

Consumer personal systems lead for EMEA Ricardo Silva talks where the hardware firm is growing, gaining credibility in esports and why it decided to rebrand

• Hardware
• Streaming
• esports
• branding
• google stadia

Interviews & Opinion Mar 19th, 2019

OPINION: Google announced some cool tech at its GDC keynote, but some massive, basic questions remain about its new Stadia games business

Showing off at GDC, it's possible that the firm felt leading with tech was the way to go; but developers care about things like who their audience is going to be and how they're going to make money

• Streaming
• gdc 2019
• stadia

Interviews & Opinion Mar 18th, 2019

OPINION: The big questions surrounding Google's GDC 2019 keynote

Who this is for, what partners it might have attracted and what investment it might have made in its first-party studios

• Hardware
• Streaming
• netflix for games
• google console
• gdc 2019

Interviews & Opinion Sep 4th, 2018

INSIGHT - How you should engage streamers to promote your game

In her fourth insight piece for PCGamesInsider.biz, Failbetter marketing boss Haley Uyrus discusses how to engage with streamers to promote your game

• Streaming
• Marketing
• keys

Interviews & Opinion May 16th, 2018

Insight: How Huey Games used Microsoft's Mixer streaming platform to promote Hyper Sentinel

CEO and creative director Rob Hewson shares his studio's experience of trying to get livestreamers on board for the studio's latest release

• Streaming
• Marketing
• Mixer
• promotion

Interviews & Opinion Dec 4th, 2017

Why Dingit moved from live-streaming to VOD

And why VP of content and marketing Adam Simmons tells us why esports don't belong in the Olympics

• Streaming
• esports
• vod
• olympics

Interviews & Opinion Sep 7th, 2017

Insight: Dingit.tv's Adam Simmons on how to make the most of video and streaming as a business

VP of content and marketing at Dingit.TV parent company Level Up Media shares his thoughts on the current streaming landscape and how companies can be successful in this space

• Streaming

Interviews & Opinion Aug 14th, 2017

Why Jump thinks it can do 'Netflix for games' right

Streaming service wants to help developers achieve a longer sales tail

• Streaming
• netflix for games