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PTW rebrands as Side News Mar 3rd, 2025

PTW rebrands as Side

"I’m proud that all our employees are now united under one banner"

4A Games' Ukrainian arm rebrands as Reburn News Feb 28th, 2025

4A Games' Ukrainian arm rebrands as Reburn

The developer is working on a new sci-fi shooter called La Quimera

Modern Wolf vets found new agency Secret Sauce News Jun 19th, 2024

Modern Wolf vets found new agency Secret Sauce

The venture is helping indies out with biz dev, marketing, PR and self-publishing

Wingefors says ditching Embracer name isn't due to bad reputation News Apr 25th, 2024

Wingefors says ditching Embracer name isn't due to bad reputation

Reader, it appears he said this with a straight face

Logitech retiring the Blue Microphones brand News Jun 9th, 2023

Logitech retiring the Blue Microphones brand

Tech coming under the Logitech G umbrella

NetEase's Jackalope rebrands as Jackalyptic News May 19th, 2023

NetEase's Jackalope rebrands as Jackalyptic

Studio is working on a Warhammer IP

Super rebrands to Super Good Games News Aug 31st, 2022

Super rebrands to Super Good Games

Company also apparently has new owners

Report: Facebook planning metaverse rebrand News Oct 21st, 2021

Report: Facebook planning metaverse rebrand

Rebrand to be announced within the next week

Ubisoft's first-party games now branded "Originals" News May 11th, 2021

Ubisoft's first-party games now branded "Originals"

Another company swallows the Netflix pill

Disney revives LucasFilm Games brand News Jan 12th, 2021

Disney revives LucasFilm Games brand

Eight years after LucasArts was closed

EA is changing Washington branding in Madden NFL 21 News Jul 20th, 2020

EA is changing Washington branding in Madden NFL 21

Follows team's decision to remove its old racist name and logo

Why HP Omen isn't concerned about Google Stadia just yet Interviews & Opinion Oct 4th, 2019

Why HP Omen isn't concerned about Google Stadia just yet

Consumer personal systems lead for EMEA Ricardo Silva talks where the hardware firm is growing, gaining credibility in esports and why it decided to rebrand

#PCGICYMI - The biggest stories and hottest features of the week - Steam changes, Wolfenstein, Denuvo, HP Omen and much more! News Aug 27th, 2019

#PCGICYMI - The biggest stories and hottest features of the week - Steam changes, Wolfenstein, Denuvo, HP Omen and much more!

At the start of each week, we collect the biggest stories and the hottest features of the last seven days

Gamescom 2019 - HP Omen has softened up its branding to make games more welcoming News Aug 21st, 2019

Gamescom 2019 - HP Omen has softened up its branding to make games more welcoming

"The word I use to describe it is British-English - we don't use it in the US - but it captures it really well, is cheeky"

INSIGHT - How to brand your game through words Interviews & Opinion Jul 5th, 2018

INSIGHT - How to brand your game through words

In the first of a regular series of columns, Failbetter's marketing chief Haley Uyrus tells us about how developers can brand their projects using words alone

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