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Snail Games blames marketing team for Ark: Aquatica AI trailer News Mar 26th, 2025

Snail Games blames marketing team for Ark: Aquatica AI trailer

“They took our assets and then ran them through an AI to animate them"

AI and the future of games: insights from the AI Gamechangers newsletter Feature Nov 14th, 2024

AI and the future of games: insights from the AI Gamechangers newsletter

Get the new AI-and-games mailer for interviews and news about AI's impact on the games scene

Modern Wolf vets found new agency Secret Sauce News Jun 19th, 2024

Modern Wolf vets found new agency Secret Sauce

The venture is helping indies out with biz dev, marketing, PR and self-publishing

UK's ASA says Jagex broke rules with RuneScape ad News Mar 21st, 2024

UK's ASA says Jagex broke rules with RuneScape ad

Relates to Facebook advert for the Necromancy skill

Bloober Team boss blames Konami for Silent Hill 2 remake trailer News Feb 14th, 2024

Bloober Team boss blames Konami for Silent Hill 2 remake trailer

CEO Babieno says the studio is not responsible for how the game is promoted

Koch Media rebrands as Plaion News Aug 5th, 2022

Koch Media rebrands as Plaion

"We're opening this new chapter, they're part of this, we're a modern, growing, ambitious, global company, and it's energising people internally"

Dontnod rebrands to Don't Nod News Jun 6th, 2022

Dontnod rebrands to Don't Nod

"We have led the way in our industry by creating and publishing meaningful entertainment which empowers our players to inspire change"

Koch Media snaps up marketing agency Splatter Connect News Oct 21st, 2021

Koch Media snaps up marketing agency Splatter Connect

No figure placed on the deal

Cloud Imperium receives warning over Star Citizen "concept ships" marketing News Sep 9th, 2021

Cloud Imperium receives warning over Star Citizen "concept ships" marketing

UK's Advertising Standards Authority tells studio to change how it talks about content that might never be made

Valve adds UTM analytics to Steamworks News Apr 8th, 2021

Valve adds UTM analytics to Steamworks

The company says this will help developers see how effective marketing is

Report: CD Projekt more focused on Cyberpunk 2077 marketing than development News Jan 18th, 2021

Report: CD Projekt more focused on Cyberpunk 2077 marketing than development

New Bloomberg investigation paints the game's development as chaotic as all hell

Huge marketing spend partly to blame for Marvel's Avengers not meeting Square Enix expectations News Nov 26th, 2020

Huge marketing spend partly to blame for Marvel's Avengers not meeting Square Enix expectations

Japanese publishing giant's president Matsuda says that it went big to push the title ahead of release

Keywords is buying LA-based marketing firm Gnet News Nov 25th, 2020

Keywords is buying LA-based marketing firm Gnet

No figure placed on the deal as of yet

Sony accidentally announces Demon's Souls remake for PC News Sep 17th, 2020

Sony accidentally announces Demon's Souls remake for PC

And says that the title isn't going be launching on this platform

Keywords' latest purchase is creative agency Maverick Media News Aug 28th, 2020

Keywords' latest purchase is creative agency Maverick Media

"Maverick is a strong brand with a 25-year body of work in servicing video games publishers and developers and has grown successfully with the industry"

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