Interviews & Opinion Mar 28th, 2019

INSIGHT: Here is all the art your marketing people are going to need to promote your game

Haley Uyrus' column continues, this time looking at what developers need to know about creating key art

• Marketing
• insight

Interviews & Opinion Feb 25th, 2019

INSIGHT: How effective were Failbetter's trailers for Sunless Skies?

Haley Uyrus - now working at Mediatonic as marketing and communications manager - tells us about the trailers for Failbetter's latest release

• Marketing
• indie
• sunless skies

Interviews & Opinion Oct 24th, 2018

INSIGHT - How to invigorate your Discord

So you've gotten started with Discord, but Failbetter Games marketing boss Haley Uyrus' sixth insight piece for PCGamesInsider is all about making the most of your comms app community.

• Marketing
• insight

Interviews & Opinion Oct 3rd, 2018

How Fluid Design made Fractured Space's marketing creative

Comms manager Nick Brandum takes us behind the scenes

• Marketing
• fractured space
• creative
• artwork

Interviews & Opinion Sep 11th, 2018

INSIGHT - WTF is a Discord? What you need to know about getting started on the communications app

Failbetter's marketing boss Haley Uyrus is back and this time is telling us everything you need to know about using comms app Discord to promote your game

• Marketing
• insight

Interviews & Opinion Sep 4th, 2018

INSIGHT - How you should engage streamers to promote your game

In her fourth insight piece for PCGamesInsider.biz, Failbetter marketing boss Haley Uyrus discusses how to engage with streamers to promote your game

• Streaming
• Marketing
• keys

Interviews & Opinion Aug 7th, 2018

INSIGHT - How to build a community ahead of launch (without crowdfunding)

In her third regular column for PCGamesInsider.biz, Failbetter marketing chief Haley Ulyrus talks about how to build a community around your game ahead of launch

• Marketing
• Community

Interviews & Opinion Aug 6th, 2018

Why developers are using Discord to market their games

No More Robots and Slingshot Cartel tell us why they have turned to the games communication app to build a community

• Marketing
• Community

Interviews & Opinion Aug 1st, 2018

INSIGHT - Why it's so important to nail video game key art

Marketing veteran and EA alum Stephen Hey tells us why key art is so important and takes us behind the scenes on this important marketing tool for Playniac's Insane Robots

• Marketing
• insane robots
• key art

Interviews & Opinion Jul 31st, 2018

INSIGHT - How to build a community to market your game

The co-founder of PR and marketing agency SharkBit Claire Sharkey shares her insight into how a community can contribute to the success of your game

• Marketing
• Community
• discoverability
• insight

Interviews & Opinion Jul 18th, 2018

INSIGHT - Top tips for making a kickass trailer

In her second regular column on PCGamesInsider.biz Failbetter's marketing chief Haley Uyrus shares her top tips for making a fantastic trailer for your game

• Marketing
• discoverability
• trailers
• column

Interviews & Opinion Jul 5th, 2018

INSIGHT - How to brand your game through words

In the first of a regular series of columns, Failbetter's marketing chief Haley Uyrus tells us about how developers can brand their projects using words alone

• Marketing
• discoverability
• insight
• branding

Interviews & Opinion May 16th, 2018

Insight: How Huey Games used Microsoft's Mixer streaming platform to promote Hyper Sentinel

CEO and creative director Rob Hewson shares his studio's experience of trying to get livestreamers on board for the studio's latest release

• Streaming
• Marketing
• Mixer
• promotion

Job News Jan 8th, 2018

New Year New Job - Techland vet Michal Napora shares what he's learnt from going it alone

Being your own boss, knowing when to switch off, the challenges of working from home and the differences of marketing triple-A and indie titles

• Marketing
• indie
• triple-A
• new year new job