Interviews & Opinion Aug 20th, 2018

#Devcom 2018 - The three F-words that define Overwatch firm Blizzard's approach to fandom

Senior director for global community Saralyn Smith takes us behind the scenes on the Overwatch and World of Warcraft giant's work with the fans

• Community
• overwatch
• world of warcraft
• devcom 2018

Interviews & Opinion Aug 7th, 2018

INSIGHT - How to build a community ahead of launch (without crowdfunding)

In her third regular column for PCGamesInsider.biz, Failbetter marketing chief Haley Ulyrus talks about how to build a community around your game ahead of launch

• Marketing
• Community

Interviews & Opinion Aug 6th, 2018

Why developers are using Discord to market their games

No More Robots and Slingshot Cartel tell us why they have turned to the games communication app to build a community

• Marketing
• Community

Interviews & Opinion Jul 31st, 2018

INSIGHT - How to build a community to market your game

The co-founder of PR and marketing agency SharkBit Claire Sharkey shares her insight into how a community can contribute to the success of your game

• Marketing
• Community
• discoverability
• insight

Interviews & Opinion Dec 28th, 2017

You Favourite Games of 2017: Claire Sharkey talks Mass Effect Andromeda

"This is not just because of the wonderful gameplay, but for one particular character who resonated with me"

• Community
• mass effect andromeda
• games of 2017