US publishing giant Electronic Arts has partnered with an AI company called Stability.
The collaboration will involve the co-development of artificial intelligence models and tools to help game creators.
“Creativity has always been at the heart of everything our teams do,” EA's VP of creative innovation, Kallol Mitra, said.
“Together with Stability AI, we’re amplifying that creativity. Giving artists, designers, and developers the power to dream bigger and build more.”
Stability CEO Prem Akkaraju added: “EA is a pioneer in interactive entertainment and understands that innovation begins with the creator. At Stability AI, we put creators at the centre and build around their specific needs. By embedding our 3D research team directly with EA’s artists and developers we’ll unlock the next level in world-building power. This kind of progress is only possible through deep partnership, where scientists and creators work side by side.”











